Your Competition Just Opened Down the Street: Now What?

Another studio just opened.

Another reformer studio. Another yoga space. Another “welcoming community” with “expert teachers.”

And if you’re honest, part of you felt it in your chest.

Because referrals don’t feel as automatic anymore. Growth feels slower. And suddenly, the question becomes: How do I actually stand out now?

Here’s the thing—you’re not wrong. The industry has changed.

And hoping people “find you” is no longer a strategy.

Let me show you what is working.

The Industry Has Grown—and That’s Not Bad News

The yoga and Pilates industry is booming. That means more studios, more options, and more educated consumers.

This isn’t bad. It’s just different.

The problem isn’t competition.
The problem is relying on an outdated playbook.

For a long time, studios could grow on:

• word-of-mouth
  
  
• referrals
  
  
• being “the only option”
  
  

Those days are gone.

Now? The best communicator wins—not the best product.

Why “Great Teachers” Isn’t the Differentiator You Think It Is

Every studio has great teachers.
Every studio claims community.
Every studio promises transformation.

So when everyone says the same thing, no one stands out.

What actually matters now is clarity,  repetition and  visibility

People don’t choose the best studio.
They choose the studio they understand the fastest.

A $81,605 Black Friday Case Study

One of my clients owns a Pilates studio with two rooms. Not a mega studio. Not in a massive city.

In 2024, we ran a Black Friday playbook and generated $13,000 in additional revenue.

Good result. Quick win.

Instead of changing everything the next year, we did something radical:

We ran the same play again.

We evaluated. We refined. We repeated.

In 2025, that same play generated $81,605 in three days.

That’s not luck.
That’s strategy.

Sustainable Profit Comes From Repetition, Not Reinvention

Most studio owners make this mistake:

“I didn’t hit my goal, so I’ll scrap it and try something new.”

But sustainable profit lives in this question instead:
“What worked—and how can we do more of that?”

When you repeat campaigns your team gets better,  execution gets smoother and  results compound.

Business gets easier and more profitable.

Omni-Channel Marketing: Why They Were Everywhere

This studio did one thing exceptionally well.

They made the offer impossible to miss.

Website banner matched studio signage

 Instagram matched emails

 Emails matched ads

 Ads matched SMS

Wherever someone looked, the message was the same.

People don’t buy from one touchpoint.
They buy after multiple reminders.

Black Friday Doesn’t Start on Black Friday

Two to three weeks before Black Friday, we built a waitlist.

Warm audience.
Clear expectation.
People ready to buy.

So when the sale opened, they weren’t surprised—they were waiting.

No warm-up = missed revenue.

Ads Didn’t Replace Organic Marketing—They Supported It

Here’s the part people don’t believe:

They spent $226 on ads over three days.

That’s it.

Because the ads weren’t doing the heavy lifting alone.
They were amplifying everything else:

• email
  
• SMS
  
• social
  
• in-studio conversations
  
  

Ads made it easier for people to remember and buy.

Why This Works in 2026

Consumer behavior has changed.

People buy online.
They scroll at night.
They miss emails.

Ads meet people where they are.

And when you run them consistently—not randomly—they get better over time.

This Is Possible for You

This wasn’t hustle.
This wasn’t burnout.
This wasn’t a miracle.

It was planning, clarity, and repetition.

And if you want support building this kind of strategy into your studio, that’s exactly what we do inside the Studio CEO Program.

You don’t need to guess anymore.
You need a plan.