From The Yoga Boss Vault: Your Business Results Are Created in Your Mind

I need to tell you something that might annoy you at first.

Because it’s not the answer people want.

If you want real results in your business—more money, more members, more consistency, more growth—it’s not coming from an Instagram strategy.

And it’s not coming from you “finding the perfect action plan.”

Results are created in your mind first.

Not in a “manifestation” way. Not in a “just think positive” way.

In a very real, biological way.

Because the limitations you experience in business are usually created in your thinking… and the wins you create are also created in your thinking.

So if your thoughts are shaping your decisions and actions, wouldn’t it be helpful to understand where those thoughts are coming from?

That’s what this episode is about.

The Two Parts of Your Brain That Matter for Business

There are two main systems at play here:

1) The primitive brain (often called the limbic system)
This part of your brain is wired for:

• safety
  
  
• efficiency
  
  
• avoiding risk
  
  

Its job is to keep you alive.

And if you want the safest, most efficient way to stay alive?

Don’t do anything new.
Don’t be seen.
Don’t risk judgment.
Don’t make a bold offer.
Don’t invest money.
Don’t try.

This is why entrepreneurship feels hard sometimes. Business requires risk. And your primitive brain hates risk.

2) The prefrontal cortex
This is the part of your brain that thinks like a CEO:

• planning
  
  
• decision-making
  
  
• problem-solving
  
  
• long-term strategy
  
  

This is the part of you that can create results.

So here’s the real question:

When you’re making decisions in your business—who’s driving?
Your primitive brain? Or your prefrontal cortex?

Your Primitive Brain Is Like an Over-Sensitive Smoke Alarm

Let me make this so simple you can’t unsee it.

I once lived in an old apartment with a smoke alarm that went off constantly.

Toaster? Smoke alarm.
Oven? Smoke alarm.
Stove? Smoke alarm.

There was no fire. No danger. But the alarm screamed anyway.

Some of you are trying to build your business with that exact same smoke alarm going off in your mind all day long.

“Danger.”
“Don’t post.”
“Don’t sell.”
“Don’t follow up.”
“Don’t invest.”
“Don’t try something new.”

And here’s the problem: the alarm feels real.
But it doesn’t mean the danger is real.

A real problem in your business is clear and solvable:

• “Our intro offer conversion is low.”
  
  
• “Our churn is high.”
  
  
• “We need more leads.”
  
  

Fear problems are murky and emotional:

• “What if people judge me?”
  
  
• “What if I’m wrong?”
  
  
• “What if I look stupid?”
  
  

That’s the smoke alarm.

The 6 Fear Patterns That Quietly Run Studio Owners

In the episode, I break down six common fears your primitive brain uses to keep you “safe.” If these show up in your thinking, it’s a sign your smoke alarm is running the show.

1) Fear of being wrong
This is why your marketing gets watered down. You stop being clear because you’re afraid you can’t guarantee the outcome.

So instead of “I can help you,” you say:
“Maybe this could work… if you feel like it… possibly…”

2) Fear of exposure (being seen)
This is the fear that makes visibility feel unsafe:

• showing up on stories
  
  
• selling publicly
  
  
• posting your face
  
  
• being a real leader
  
  

3) Fear of disappointment
“What if I try and it doesn’t work?”

This one keeps you frozen because you’re trying to solve a future problem that doesn’t exist yet.

4) Fear of being hurt
This is similar—your brain wants to protect you from the emotional pain of failure, so it convinces you not to try.

5) Fear of abandonment
“What if people close to me judge me or don’t support me?”

This one is primal. Humans are wired to stay connected to community.

6) Fear of rejection
You assume people aren’t buying because they don’t like you. You take it personally. You stop following up.

When the truth might just be: they got busy, went on vacation, missed the email, needed more time.

You cannot create wealth from these fear patterns because they pull you out of service and into self-protection.

CEO Thinking Sounds Like Expectation

Now let’s talk about the other side.

When you’re operating from your prefrontal cortex, your thoughts come from expectation.

Expectation is not delusion.

Expectation is the belief that you will or should achieve something—and then acting like the person who believes that.

Here’s what CEO thinking sounds like:

• “How can I?”
  
  
• “What’s the next step?”
  
  
• “Let’s test this.”
  
  
• “Let’s solve this.”
  
  
• “I can figure this out.”
  
  

This is the shift:
Your prefrontal cortex takes ‘I can’t’ and turns it into ‘How can I?’

And yes—this is a skill. You train it.

Growth Isn’t a Straight Line (And That’s Not a Problem)

One of the best parts of this episode is the reminder that growth includes dips.

A tree grows roots first. It goes down before it goes up.

Business is the same.

Some of you are afraid of:

• investing money and watching your bank account drop
  
  
• posting more and watching follower count fluctuate
  
  
• making changes and having a temporary dip in results
  
  

But dips are not a sign you’re failing.

Dips are where you get feedback.
Dips are where you refine.
Dips are where you build momentum.

And if you can stay in CEO thinking during a dip—that’s when exponential growth happens.

Your Practice for the Week

I want you to do something simple.

For one week, every time a fear thought pops up, ask:

Where is this thought coming from?
Is this my smoke alarm?
Or is this a real business problem?

Then choose a CEO thought on purpose:

• “How can I?”
  
  
• “What would a business owner do next?”
  
  
• “What’s the actual problem to solve?”
  
  

This is how you build a business that’s led by strategy—not fear.