How My Client Made $81,605 on Black Friday (Without Burning Out Their Team)

What does a profitable, well-run Black Friday sale actually look like for a yoga or Pilates studio?

In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how one of her private coaching clients generated $81,605 in revenue over Black Friday weekend — without chaos, burnout, or massive ad spend.

Jackie walks through the exact strategy behind the sale, including why repeating proven campaigns matters more than reinventing them, how omnichannel marketing drives conversions, and how paid ads can support organic marketing instead of replacing it. She also explains why Black Friday success starts months earlier, how nurturing your community impacts high-ticket purchases like annual memberships, and what data-driven decision making looks like in real life.

If you’ve ever wondered whether big sales weekends are possible for boutique studios — or how to run them sustainably — this episode gives you a clear, grounded roadmap.

Key Takeaways ✅

✔ Sustainable profit comes from repeating what works
✔ Black Friday success starts weeks (and months) earlier
✔ Omnichannel marketing increases conversion
✔ Ads should support — not replace — organic marketing
✔ You don’t need massive ad spend for strong results
✔ Longer buyer journeys require ongoing nurturing
✔ Big goals work when you detach emotion from outcomes