The Messaging Mistake That’s Costing You Clients in 2025
The Studio CEO: Business Coaching for Yoga & Pilates Teachers & Studio Owners - Episode 18
Is your messaging actually connecting—or are you unintentionally getting scrolled past?
In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works.
You’ll learn:
- The difference between descriptive and belief-based messaging
- How consumer behavior has changed (with real 2025 data to back it up)
- What buyers want now when they look at your offer
- How to update your message so it fits your client’s life, time, and needs
- Why belief—not just benefits—is what sells now
- The #1 shift that makes your offer feel like the only real option
Jackie also shares a real client example that turned a tired headline into one that doubled conversions—and she invites you to a free workshop where she’ll walk you through a live messaging upgrade for your own business.
This episode is for you if:
- You’re getting clicks but not conversions
- Your sign-ups have slowed even though your offer is solid
- You’re still using the same messaging you wrote in 2020
- You want to stand out in a crowded wellness market
🎧 Tune in and walk away with the tools to finally sound as powerful as the transformation you provide.
Work with Jackie Murphy:
Sign up for our free Workshop on June 18th
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program
