If you want full classes, waitlists, sold-out offers, and sustainable revenue… becoming an even better teacher won't do the trick.
Because the best instructors don't have the most profitable businesses… the best marketers do. It's time to step into your Studio CEO™ Era.
✔️ Brick & mortar studios ✔️ Private sessions ✔️ Online memberships ✔️ Retreats
Introducing The Studio CEO™ Program
12 months of curriculum and coaching to give passionate yoga & Pilates business owners the tools they need to market, sell, and deliver powerfully and profitably.
What if you could:
1. Do what you love without all the burnout?
2. Work less, make more, and maintain quality?
3. Have more clients, members, and students than ever?
Sounds like the dream, right?
So, what's standing in your way?
BURNOUT IS RIGHT AROUND THE CORNER
You're working way too hard for a studio that's barely getting by every other month.
You're pouring so much energy into your students, working way more than you know is sustainable… but your classes still aren't full and your income's annoyingly inconsistent.
You're doing everything you know how to do: posting class times, talking about the benefits of yoga or pilates, emailing your members, and even offering discounts to get new people in the door just for them to walk right back out.
You see other studios growing the way you want to, and think: Should I be doing more? What am I missing here? Why isn't this happening faster for me?
I'll just say it. You're way too good at what you do to stay overlooked and overworked. But your marketing and delivery approach was never built to stand out or give people a reason to stay.
LET'S LOOK AT THE DATA
The Yoga & Pilates Industry is growing fast.
When I say “fast,” I mean it's growing at a rate of 14.3% year over year, when typical industry growth rates are around 9%.
Good news: There's a lot of demand & potential for growth.
Tricky news: There's a lot of competition, which leaves studios with generic, outdated marketing watching everyone else get all the eager clients and members.
When I see incredible pilates & yoga teachers blending in with other studios because of their marketing? I know this will be SO fun. Because when your studio is built on a foundation of quality teaching, becoming a Studio CEO™—marketing to stand out, selling out classes & offers, delivering to keep members, leading a team with a common vision—it's about to get really good for you really fast.
This Program Is For You If…
You're opening, struggling to fill, or stalled after years—and you're done guessing
You want every business skill in one place instead of piecing it together yourself
You want to make a real living from your passion without burning out
You want to fill your classes and sell memberships without feeling sleazy
You want a solution built specifically for the yoga & Pilates industry
This isn't just a course.
It's a proven path from passionate teacher to confident Studio CEO™.
Our 5-Step process for pilates & yoga Ceo's
.01
Lay a Solid Foundation
- Get clear on your niche and ideal clients
- Brand your business with intention
- Craft an offer that aligns with your values and sells
- Speak to the real value of your work with confidence
.02
Market to Build Connection
- Learn how to earn attention, not chase it
- Get visible without overwhelm
- Build trust and credibility in your community
- Bonus: 30 Days of Content Prompts + 50 Hooks
.03
Sell with Ease + Integrity
- Shift from selling to serving
- Use our proven sales convo framework
- Handle objections with heart
- Learn how to follow up like a pro
.04
Deliver for Impact & Retention
- Create world-class client experiences
- Gather testimonials and real results
- Build long-term relationships that fuel your business
.05
Lead Like A Studio CEO
- Manage your time with clarity
- Track your money and make empowered decisions
- Elevate your mindset to match your goals
- Bonus: Daily Practice Planner PDF
“The business of yoga has not only taught me how to run a profitable business, but it has also given me confidence and the skill set to trust myself as the owner and creator of my own business."Â
"In my first year of owning my business, I have replaced my teaching salary, am working less than half of the hours, and I feel fulfilled doing what I love without burnout. I could not have gotten here without Jackie’s program.”
Mariah
Yoga Teacher
“When I started working with Jackie, I had no clients and was making about $500-600 a month teaching studio classes. Less than nine months later, my business is thriving and feels even better than I could have imagined. I've brought in $6k per month, which I never thought would be possible for me."
Maya BasikÂ
 "I went from $800 months to $6k months."
"My biggest obstacle was my belief in myself and embodying the CEO mindset. Shifting into a Yoga Boss mindset and thinking like a CEO transformed my self-concept and my business."
KRISTEN YOGA TEACHER & COACH
"I have made over 35K."
"The first thing that made this happen is I joined the Grow Mastermind after the Grow Challenge because that's where the consistency and support comes from. Jackie + the power of her coaching AND the power of the group took me from being a CONFUSED + EXHAUSTED yoga teacher barely running a business to an ALIGNED + EFFICIENT CEO of a multiple six figure rapidly expanding company."
HEATHER FROM WE BE YOGA
MEET YOUR PILATES & YOGA
BUSINESS COACH, Jackie Murphy
I used to think I'd never love business as much as I loved teaching yoga.
I found yoga when I was 15, and started teaching at 18. At 22, I left my 9-5 to follow my passion—and jumped into the deep end, making all the mistakes.
In my first year teaching, I made $15,000 and drove 40,000 miles. I learned the hard way, and since then I've sold YTT, retreats, memberships, packages, drop-ins, and privates—you name it, I've sold it. I've helped open three studios, and the last one had a thousand members before opening day.
start now!
Today, as a yoga teacher and studio marketer turned business coach, I've helped hundreds of yoga & Pilates owners learn the skill of making money, focus on service above all, and truly enjoy their work while hitting their goals.
You are ready.
Common things really good yoga & pilates teachers say right before becoming a Studio CEO™:
- “I am so passionate about yoga/pilates, but business has never really been my thing.”
- “If my members/clients are happy, they'll bring more with them!”
- “I can't sustain this level of work, but I'll slow down and shift things when I reach [insert goal].”
- “I'd love to take a vacation, but everything would come crashing down!”
Introducing
This Pilates & yoga business program is for studio owners and teachers looking to master marketing and selling skills
âś” Teach MORE students âś” Make more in money âś” In less time
get started now
*Want to chat first? Send me a message here.
EVERYTHING YOU NEED IS RIGHT HERE
You’ll Get Access To:
The Studio CEO™ Course Portal
25+ trainings on marketing, sales, systems, and leadership
The Studio CEO™ Workbook + CoachingÂ
Stay focused on what moves the needle with weekly business coaching calls & a workbook to track your progress.Â
Weekly Trending Reels Membership
4 done-for-you trending audios, hooks, captions + CTAs every week
COURSE BREAKDOWN:
MODULE ONE
FOUNDATION:
Build An Aligned Business Rooted in Value
Get the building blocks to lay a solid foundation your studio can grow from.
- Get clear on your niche and ideal clients
- Brand your business with intention
- Craft an offer that aligns with your values and sells
- Speak to the real value of your work with confidence
MODULE TWO
MARKETING:
How to Earn The Right Attention
Uncover the method to build connection through your marketing for smoother sales.
- Learn how to earn attention, not chase it
- Get visible without overwhelm
- Build trust and credibility in your community
- Bonus: 30 Days of Content Prompts + 50 Plug & Play Hooks
MODULE THREE
SELLING:
How to Create Opportunity
Selling doesn't have to feel slimy or insufferable when you learn our method to sell with ease and integrity.
- Shift from selling to serving
- Proven sales conversation framework
- Handle objections with heart
- Learn how to follow up like a pro
MODULE FOUR
DELIVERY:
How to Maximize Impact
You're already an amazing teacher. Now you'll learn how to deliver for max impact & retention.
- Meet your standards & create world-class client experiences
- Gather testimonials and real results that feed enrollment
- Build long-term relationships that fuel your business
MODULE FIVE
LEAD:
Become The Yoga / Pilates Boss
Finally step into leading like a Studio CEO™ and welcoming in the results that come with this powerful shift.
- Manage your time with clarity
- Track your money and make empowered decisions
- Elevate your mindset to match your goals
- Bonus: Daily Practice Planner PDF
LIVE COACHING SUPPORT
12 Months of Weekly Live Mentorship with Jackie & team
- Studio CEO™ isn't a self-study course that sits in your dusty digital graveyard. It's a mentorship container built for implementation, momentum, and transformation.
- Weekly hot-seat-style group calls, so you get coached on the strategies you're implementing, where you feel stuck, or how to amplify what's working.
- When you show up, you get personalized advice AND the bonus of listening in on questions you didn't even think to ask.
THE COMMUNITYÂ
The Studio CEO Community hosted by Jackie Murphy
- Includes access to a private portal to ask questions, get coaching, collaborate and celebrate 24/7. Â
- Your peers and coaches will be there to help, support, offer feedback and  celebrate all your wins.Â
- You'll have a group of people building their businesses too, it's the best accountability you could ever get.
WEEKLY TRENDING REELS
Reels Membership for Pilates & Yoga Owners
- 4 done-for-you trending audios, hooks, captions + CTAs every week, so you check marketing content off your list fast.
- Tuned to what's happening on social in the moment.
- Customize for what makes your studio stand out—without reinventing the wheel.
- Hundreds of Pilates & yoga owners use these prompts and never sound the same.
Â
THEÂ STUDIOÂ CEOÂ
PROGRAM ANNUAL ONE PAYMENT
$1297Â
$1,102.45
BEST VALUE
*Financing options available*
âś“ Full course access
âś“Â Bonuses + workbook + app
âś“Â 12 months of weekly coaching
âś“Â Private community access
ENROLL NOW →THE STUDIO CEO PROGRAM PAYMENT PLAN
$111 $94.35
SPACE
*Twelve Monthly Payments*
âś“ Full course access
âś“Â Bonuses + workbook + app
âś“Â 12 months of weekly coaching
âś“Â Private community access
ENROLL NOW →IS THIS FOR YOU?
This program is perfect for you if...
- You're opening a brand-new studio and you want to nail it from day one
- You're open already, working hard, but your classes aren't full and income is inconsistent
- You've been open a decade or more, and your once-thriving studio just isn't the same
- You can't sustain this level of work, but you keep telling yourself you'll slow down “when you reach [goal]”
- Marketing feels overwhelming and you're often not sure what to post
- The thought of selling gives you the ick
- You want to fill your classes and keep members coming back again and again
- You want to make a real living from your yoga or Pilates business and need help figuring out how
LET'S PLAY THIS OUT
What really happens when you gain Studio CEO™ skills?
YOU'LL GO FROM THIS…
Overworking · Overdelivering · Doing almost everything yourself · Undercharging · Hoping for referrals · Blending in & burning out
…TO THIS:
More new & return students · More money (& profit!) · More ease · More sustainability · More fulfillment & freedom—in less time
BACKED BY A REVENUE-INCREASING GUARANTEE
Strategies proven over 15 years & a success guarantee?
If you're willing to go for it? We're making it virtually impossible for you to fail.
I believe wholeheartedly in these strategies. They haven't just worked for me, but for 100s of yoga & pilates business owners just like you. We're so confident in our simple, actionable systems, we'll keep coaching you until you get the results.
If you enroll in the Studio CEO™ Program, complete the full year, participate in the course & mentorship, and your revenue doesn't increase within 12 months? I will continue coaching you until it does.
You have nothing to lose. You're already working so dang hard. Give me 12 months to shift that dedication toward the marketing, delivery & leadership strategies that'll actually move the needle and watch your studio finally grow.
A’s to your Q’s
How long do I have access to the course?
Can I start the course before I start teaching?
Who is this not for?
Will this course help me if I’m already making money?
When are the live business coaching calls and do I have to be on live?
Does this work if I don't have a studio?
I have a brick and mortar studio, is this for me?
*More Qs? Send me a message here.
WHAT IF THIS WAS THE MOMENT?
You take your power back & build your own studio momentum.
It's time to stop doing what you've always done and wishing the sustainable studio would happen faster for you. Instead of outsourcing the business side of things, you become your own “business expert” that knows how to build real safety & sustainability for your studio.
Because the most profitable studios don't go to the best teachers. They don't even go to the best at outsourcing to experts. They belong to the incredible teachers who had the courage and foresight to become incredible marketers & CEOs, too.
There's nothing more empowering than women stepping up to learn how to run a profitable business built on effective marketing, intentional sales, and amazing delivery. Owning the skills we teach and guide you to implement inside Studio CEO™ means you can build your studio the way you want to run it, and have confidence that it will be profitable and sustainable long-term.
You KNOW your teaching changes lives.
You KNOW your studio has huge potential.
You KNOW your classes should be full & your offers should fly.
You KNOW you were made for more.
Don't you think it's time you claim that, instead of staying small? I cannot wait to see you inside.
NEED MORE PROOF?
Here's just a small sampling of the amazing results Pilates and Yoga studio owners and teachers have achieved since working with us...
