Your Business as the Third Place: How to Create a Space People Never Want to Leave

Can a yoga or Pilates business become more than just a place for exercise? Discover how the concept of a "third place," as defined by sociologist Ray Oldenburg, can transform your studio into a community hub where students aren't just attendees—they're family. Join me, Jackie Murphy, as I recount my personal journey from leaving a studio in 2019 to building a thriving coaching career in New York City. We’ll uncover the secrets to fostering high retention rates and generating organic growth through a strong community focus, where students not only keep coming back but also bring their friends.

Elevate your role as CEO and embrace actionable strategies to create a space where everyone feels they belong. From hosting engaging events beyond your regular schedule to leveraging the synergy of business masterminds, we'll explore practical steps to increase client loyalty and turn them into brand ambassadors. As consumer priorities shift in our post-COVID world, learn how to integrate community elements into your offerings and scale your business without burning out. Prepare to be inspired by real-world advice that emphasizes the importance of hard work and the supportive power of community in your entrepreneurial journey.