Transactional vs Relational Marketing

Welcome to Yoga Boss Episode 99 "Transactional vs Relational Marketing." 

Have you ever found yourself frustrated and wanting to quit a strategy you are using in your business because you aren't seeing results fast enough? 

Maybe you've been posting on social media hoping for a boost in followers. 
Or you've been offering free meditations for your audience weekly hoping for sales calls. 

This is transactional marketing, and it isn't in alignment with a yoga business. 

Transactional marketing happens when you get attached to a specific outcome or expected result. 

Let me be clear, we all want to make money in our business. 

But we can make money without attachment, and actually serve our students in a higher quality way. 

In this episode I break down: 
- What transactional marketing is 
-How to tell if you've fallen into the transactional marketing trap 
-Why it doesn't work 
-How to use relational marketing to build a sustainable business 
-Why relational marketing works