Planning for Fall? 3 CEO Moves to Make Now

Fall Planning for Studio Owners: 3 Moves Most People Skip
By Jackie Murphy, host
If you’re already mapping out your fall schedule, pause for a second. Let’s make sure you’re not just filling your calendar—but actually designing a profitable, aligned season that moves your business forward.
Inside this week’s podcast episode, I’m sharing the three fall planning shifts every yoga and Pilates studio owner needs to make now:
- Celebrate Summer First
Even if it felt like a slow season, summer reveals the roots of your business. The loyal students who stuck with you, the pricing models that held strong, the marketing that actually converted. Start there. - Stop Chasing Attendance. Start Tracking Revenue.
More people doesn’t always mean more profit. Packed classes with low conversions or weak pricing will drain your energy without growing your income. This episode helps you reframe your metrics—and plan smarter. - Map Your Fall Launch Like a CEO
If your offer starts in September, your marketing should’ve started yesterday. I’ll walk you through how to back-plan, get your team aligned, and create momentum without last-minute scrambling.
📣 Want help designing a fall launch that fills your classes, grows your revenue, and feels like you? DM me “FALL” on Instagram and I’ll send you the next step to work together.
Work with Jackie:
- Say Hi on Instagram @studioceoofficial
- Sign up for our mailing list
- Learn about The Grow Mastermind