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3 Marketing Mistakes
Yoga & Pilates Studio Owners Make

Insider secrets on how to fix the most important skill in your business and scale to $50k+ months on repeat

 

Become a Studio CEO

Grow a Profitable Yoga or Pilates Studio

The coaching program for Yoga and Pilates Studo owners, The Studio CEO™ will show you exactly how to market, sell, deliver, and lead to prosper, not hustle.

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Passion alone doesn’t pay the bills. And leading your studio isn't just about yoga or Pilates.

It's about business ownership.


Now you’re juggling marketing, managing, and making ends meet—and wondering where the joy of teaching went.

This is where you bring back that joy.

By building a profitable, purpose-driven business that actually supports your team, and your life.

That's what it means to become a Studio CEO.

become a studio ceo

This is NOT a course. 

This is a step-by-step blueprint to transform your studio's marekting, sales, systems, and profit. 

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The Studio CEO™ is perfect for you if you are...

A yoga or Pilates business owner (teacher or studio owner)

Frustrated with marketing that's not working like it should

Tired of the grind it takes just to make a sale

Ready to earn (a whole lot) more, while working far less hours

grow a profitable studio

How It Works

The 5-Step process for Pilates & yoga CEO's

ENROLL IN THE PROGRAM NOW →

Over 1,000+ Studio Owners Served

Meet Jackie Murphy

Award-Winning Pilates & yoga
BUSINESS COACH

I found yoga when I was 15, and started teaching at 18. At 22, I left my 9-5 job to follow my passion for teaching yoga. In my first year teaching yoga, I made $15,000 and drove 40,000 miles (talk about learning the hard way!). 

Fast forward years, and I've since sold YTT, retreats, memberships, packages, drop ins, and privates. I’ve opened three studios---the last  of which had a thousand paying members before opening day.

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What Students Are Saying

“This not only taught me how to run a profitable business, but it has also given me confidence and the skill set to trust myself as the owner and creator of my own business."

"In my first year of owning my business, I have replaced my teaching salary, am working less than half of the hours, and I feel fulfilled doing what I love without burnout. I could not have gotten here without Jackie’s program.”

Mariah

"I have made over 35K! The first thing that made this happen is I joined Jackie's program because that's where the consistency and support comes from. Jackie + the power of her coaching AND the power of the group took me from being a CONFUSED + EXHAUSTED yoga teacher barely running a business to an ALIGNED + EFFICIENT CEO of a multiple six figure rapidly expanding company."

HEATHER

“When I started working with Jackie, I had no clients and was making about $500-600 a month teaching studio classes. Less than nine months later, my business is thriving and feels even better than I could have imagined. I've brought in $6k per month, which I never thought would be possible for me."

Maya Basik 

"I went from $800 months to $6k months. My biggest obstacle was my belief in myself and embodying the CEO mindset. Shifting into thinking like a CEO transformed my self-concept and my business."

KRISTEN

I'm Revealing Everything Inside

This Pilates & yoga business program is for studio owners and teachers looking to master marketing and selling skills


âś” Teach MORE students âś” Make more in money âś” In less time
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*Want to chat first? Send me a message here.

Everything You Need Is Right Here

You’ll Get Access To:

The Studio CEO™ Training Portal

25+ trainings on marketing, sales, systems, and leadership

The Studio CEO™ Group Coaching 

Stay focused on what moves the needle with weekly business coaching calls & a workbook to track your progress. 

Weekly Trending Reels Membership

4 done-for-you trending audios, hooks, captions + CTAs every week

COURSE BREAKDOWN:

MODULE ONE

Build An Aligned Business Foundation:
Be Rooted in Value

  • Niche: Who are your ideal clients?
  • Brand your Business
  • Create your offer
  • How to communicate the value of your offer to your audience

MODULE TWO

Marketing:
Earn Attention 

  • Building credibility
  • Getting visible 
  • Creating curiosity 
  • How to get attention 
  • Nurture your audience
      

MODULE THREE

Selling:
Create Opportunity 

  • Serving abundantly 
  • Understanding why students buy
  • Sales conversation outline 
  • Holding space for doubts
  • How to follow up

MODULE FOUR

Delivery:
Maximize Impact 

  • Designing an outstanding client experience 
  • Check-ins and student results 
  • Creating long-term client relationships
  • How to get testimonials

MODULE FIVE

Lead:
Be The Yoga Boss 

  • Planning your time 
  • Simple business finances  
  • Seeing yourself as a business owner 
  • Self-coaching
  • Nervous system management 
Live Coaching Support

Pilates & Yoga Business Coaching Calls with Jackie Murphy & team

  • You have the chance to get coaching on any area of business where you are feeling stuck, confused, and/or needing feedback.
  • This gives you access to the highest level of coaching – no matter where you are in your business journey.
  • You not only benefit from getting coached- but you also learn MORE by watching others get coached.

The Community 

The Studio CEO Community hosted by Jackie Murphy

  • Includes access to a private portal to ask questions, get coaching, collaborate and celebrate 24/7.  
  • Your peers and coaches will be there to help, support, offer feedback and  celebrate all your wins. 
  • You'll have a group of people building their businesses too, it's the best accountability you could ever get.

Weekly Trending Reels

The Business of Yoga Reels Membership

  • The reels membership includes 4 weekly trending reels so you can save time and produce content that converts.
  • Each week you'll be email with...
  • Four trending audios with hooks,
  • Captions,
  • And CTA's for each reel.
  • Adapt to make fit your niche!

Is This For You?

This program is perfect for you if...

  • You’ve done teacher training already (or are currently in it)
  • You know yoga changed your life and you want to bring that to others
  • You feel passionate about teaching yoga, but sometimes worry that’s not a possibility or a “valid” career choice
  • The only way to earn what you want to seems to be waking up at 4am and teaching until 9pm, and you feel tired just thinking about it
  • Marketing feels overwhelming and you are often not sure what to post
  • The thought of selling gives you the ick
  • You want to fill up your classes and have students coming back again and again
  • You want to make money teaching yoga and need help figuring out how
join us now

A’s to your Q’s

*More Qs? Send me a message here.

Need More Proof?

Here's just a small sampling of the amazing results Pilates and Yoga studio owners and teachers have achieved since working with us...
say no more, i'm ready!